Clik here to view.
Why customer value propositions really matter
Today’s market offers end-users of all types a plethora of Web-based services, delivered over the top-of any Internet access. As a results of the huge growth of mobile Internet services, along with...
View ArticleClik here to view.
The marketing challenges of technology companies
When done right, marketing helps companies grow by providing key market insights, helping to lead strategy and finding the best way to serve customers, all while defending a company’s position against...
View ArticleClik here to view.
Why Total Cost of Ownership matters more than Price
Within today’s economic context managing the cost base has become a priority for most consumer households and companies alike. When it comes to commercializing technology-based product or services,...
View ArticleClik here to view.
Why effective product management is critical for tech companies…and why it is...
I recently discussed the marketing challenge faced by technology companies as well as the difficulties they can face when designing winning products that deliver a great customer experience. At the...
View ArticleClik here to view.
Technology growth opportunities are driven by uncovering and leveraging...
To be successful and fuel growth, companies must relentlessly look for the best ways to serve their customers while fending of competitive threats. The following examples, which examine the fast...
View ArticleClik here to view.
Setting the right price to meet business objectives
In a recent article we looked at how a leading technology company like Apple can use strategic pricing to stem the competition. While this may be one particular objective for a company, ultimately they...
View ArticleClik here to view.
Marketing is now a 2-way street, which not even technology companies can avoid
Marketing is experiencing drastic changes as interactive and digital technologies begin to replace mass media as its foundation. Both consumers and business clients are no longer a passive audience...
View ArticleClik here to view.
Young tech companies must operate less like products and more like...
Today’s technology sector is a very innovative, fast-changing and competitive area, where dozens of new multi-device services come online daily. In this setting there are many early-stage companies –...
View ArticleClik here to view.
Web Start-ups: How a customer-marketing approach will jump-start business
This week I spent an evening discussing product and marketing strategy with a dozen up-and-coming Web-based start-ups, currently hosted by Silicon Sentier’s Le Camping, a Paris-based start-up...
View Article
